The Core Diagnosis: The Outbound Bias of Modern CRMs The prompt perfectly identifies the structural blind spot: CRMs were fundamentally architected from an outbound-first, campaign-centric mindset. To a CRM, structured...
Category - Sales Leads
the very thing that bad responsiveness throws away, the unsolicited enquiry that is treated with contempt, or as if it didn’t exist
Peter Friedman
The Great CX Inversion: Why CRMs Might Be Looking in the Wrong Direction
For years, customer relationship management has been built around a simple assumption: the supplier initiates, the customer responds. The supplier identifies the market. The supplier segments the audience. The supplier...
Consumer Bots are Heading Our Way and Retailers Aren’t Ready
Consumer Bots are Heading Our Way and Retailers Arent Ready A New Phase for Online Retail Online retail has entered a new phase. For many years, retailers optimised their websites for human visitors: clear navigation...
